rebranding a different kind of health care company

Oak Street Health provides comprehensive health care to adults with Medicare. The company’s centers, located throughout Illinois and Indiana, bring many services together under one roof. Oak Street asked us to help make its marketing materials more inviting to seniors who may be interested in better health care. We distilled Oak Street Health down to its brand essence – “sweet attention”. Then we used a people-friendly illustrated – approach to reinvent the Oak Street Health brand image. Oak Street’s capable in-house marketing group took the new persona and applied it to everything from business cards to billboards. Oak Street Health CEO Mike Pykosz is one of our best client testimonials. He’s gone on record saying that the company’s investment with us has yielded excellent marketing ROI.

ClientOak Street HealthServicesbrand strategy, brand development, brand creative expression